Terms of Service
Terms of Service
Murdock Operational Solutions, LLC
Effective Date: August 14, 2026
Last Updated: August 14, 2026
These Terms of Service ("Terms") govern your access to and use of the website, products, systems, automations, artificial intelligence services, and related services provided by Murdock Operational Solutions, LLC ("Murdock Operational Solutions," "Company," "we," "us," or "our").
By accessing our website, purchasing our services, entering into an agreement with us, or using any system or service provided by Murdock Operational Solutions, you agree to these Terms.
If you do not agree to these Terms, you should not use our services.
1. About Our Services
Murdock Operational Solutions provides artificial intelligence, automation, and business technology solutions.
Our services may include:
AI voice agents
AI SMS and text agents
Website AI chatbots and widgets
Appointment-booking systems
Lead follow-up systems
Lead reactivation systems
CRM automation
Review and reputation automation
Email automation
AI-assisted customer support
Workflow automation
Custom AI systems
System integration
Consulting, implementation, maintenance, and related services
The exact services provided to a client may be described in a separate proposal, order form, statement of work, invoice, service agreement, or other written agreement.
If a specific written agreement between a client and Murdock Operational Solutions conflicts with these Terms, the specific written agreement will control with respect to that conflict.
2. Eligibility
You must be at least 18 years old and legally capable of entering into a binding agreement to use or purchase our services.
If you use our services on behalf of a business or other organization, you represent that you have authority to bind that organization to these Terms.
In that situation, "you" and "your" include the organization you represent.
3. Client Responsibilities
You are responsible for providing accurate and complete information reasonably necessary for us to provide the services.
Depending on the services purchased, you may be responsible for providing:
Business information
Customer or lead information
CRM access
Telephone numbers
Email accounts
Calendars
Website access
API credentials
Service descriptions
Pricing information
Availability
Scripts
Frequently asked questions
Policies
Customer service procedures
Other information required to configure the system
You are responsible for reviewing the accuracy of information provided to us.
Delays caused by missing information, access credentials, approvals, or other materials may delay implementation or performance.
4. Artificial Intelligence
Our services may use artificial intelligence and machine-learning technologies provided by us or third-party providers.
AI systems may generate, interpret, summarize, classify, or respond to information automatically.
You acknowledge that AI technology is probabilistic and may occasionally produce inaccurate, incomplete, outdated, unexpected, or inappropriate outputs.
We do not guarantee that every AI-generated response will be error-free.
Clients are responsible for determining whether AI-generated information is appropriate for their particular business and for informing us of material errors or required changes.
5. No Guarantee of Business Results
Our services are designed to help businesses improve areas such as communication, response time, lead management, appointment scheduling, customer experience, follow-up, and operational efficiency.
However, Murdock Operational Solutions does not guarantee any particular business result.
We do not guarantee:
A specific number of leads
A specific number of appointments
A particular conversion rate
Increased revenue
Increased profit
Specific cost savings
Customer retention
Review volume
Search rankings
Specific return on investment
That every lead will respond
That every appointment will result in a sale
Business performance depends on numerous factors outside our control, including the client's offer, pricing, reputation, market, employees, sales process, customer demand, lead quality, competition, and economic conditions.
Any examples, projections, case studies, estimates, demonstrations, or potential ROI figures are illustrative unless expressly guaranteed in a separate signed agreement.
6. Client Customer and Lead Data
Clients may provide Murdock Operational Solutions with information concerning customers, prospective customers, leads, employees, or other individuals.
You represent and warrant that you have the legal right and appropriate authority to provide such information to us and authorize its processing for the requested services.
You are responsible for the legality, accuracy, and source of information uploaded, connected, imported, or otherwise made available to our systems.
Murdock Operational Solutions generally processes client customer and lead information for the purpose of providing services requested by the client.
Our handling of personal information is further described in our Privacy Policy and any applicable Data Processing Agreement.
7. SMS, Telephone, Email, and Automated Communications
Our services may allow clients to communicate with customers and prospective customers through telephone calls, artificial or prerecorded voice technology, SMS/text messages, email, chat, or other automated communication channels.
Clients are responsible for ensuring that their use of these services complies with all laws and regulations applicable to their communications.
This includes obtaining any consent required before initiating particular communications.
Clients are responsible for:
Maintaining appropriate consent records
Honoring opt-out requests
Maintaining suppression or do-not-contact lists where required
Providing legally required disclosures
Complying with calling-hour restrictions
Complying with applicable telemarketing rules
Complying with applicable email-marketing rules
Properly identifying the sender of communications
Following industry-specific requirements applicable to their business
Murdock Operational Solutions may provide technical functionality that assists with these requirements, but the availability of a feature does not mean that every use of that feature is legally permitted.
8. Call Recording and Transcription
Our AI voice systems may support call recording, transcription, analysis, and summarization.
Clients are responsible for ensuring that call recording and transcription are used in accordance with applicable federal and state laws.
Where notice or consent is legally required, the client must ensure that appropriate notice or consent is provided before recording.
Murdock Operational Solutions may configure technical features intended to assist with such disclosures, but clients remain responsible for determining the legal requirements applicable to their communications.
9. Client Instructions and AI Scripts
AI systems may rely upon scripts, instructions, policies, FAQs, knowledge bases, pricing, scheduling information, and other materials provided or approved by the client.
Clients are responsible for ensuring this information is accurate, lawful, and current.
Murdock Operational Solutions is not responsible for damages resulting from inaccurate or outdated information supplied or approved by a client.
Clients should promptly notify us when information affecting the operation of an AI system changes.
10. Prohibited Uses
You may not use our services for unlawful, fraudulent, deceptive, abusive, or unauthorized purposes.
You may not use our services to:
Violate applicable laws or regulations
Send unlawful spam or telemarketing communications
Contact individuals without legally required consent
Ignore valid opt-out requests
Impersonate another person or organization unlawfully
Commit fraud
Harass, threaten, or abuse individuals
Collect information unlawfully
Distribute malware or malicious code
Attempt unauthorized access to systems or accounts
Infringe intellectual property rights
Circumvent security measures
Use our systems in a manner reasonably likely to damage our infrastructure or third-party services
We may suspend or terminate services when we reasonably believe a client is using them unlawfully or in material violation of these Terms.
11. Third-Party Services
Our services may depend upon third-party technology providers.
These may include CRM platforms, AI providers, telecommunications providers, cloud-hosting companies, email providers, payment processors, scheduling platforms, analytics providers, automation platforms, and other vendors.
Third-party services may include platforms such as GoHighLevel, OpenAI, xAI/Grok, Twilio, and other providers selected for a particular implementation.
These third-party services operate independently and may have their own:
Terms of service
Privacy policies
Acceptable-use policies
Pricing
Usage limitations
Availability requirements
Technical limitations
By using our services, you acknowledge that portions of your system may depend upon third-party services.
12. Third-Party Outages and Changes
We are not responsible for interruptions, outages, errors, price increases, API changes, account restrictions, policy changes, service discontinuations, or other actions caused by third-party providers outside our reasonable control.
If a third-party provider materially changes or discontinues functionality required for your system, we may work with you to identify an alternative solution.
Additional development or migration work may result in additional charges, which will be disclosed before such additional paid work is performed.
13. Fees and Payment
Pricing for services will be provided through a proposal, invoice, checkout page, order form, service agreement, or similar document.
Fees may include:
Initial setup or implementation fees
Monthly service fees
Usage-based charges
Software costs
Telephone or SMS usage
AI usage
Third-party platform fees
Custom development fees
Additional support or maintenance fees
Unless expressly stated otherwise, third-party usage charges may be separate from Murdock Operational Solutions' service fees.
You agree to pay all fees associated with the services you purchase according to the payment terms presented at the time of purchase.
14. Recurring Payments
Certain services may be billed on a recurring basis.
By purchasing a recurring service, you authorize the applicable payment processor to charge the payment method provided according to the billing frequency disclosed at purchase.
Recurring charges will continue until the service is canceled in accordance with the applicable service agreement or cancellation terms.
You are responsible for maintaining a valid payment method.
15. Late or Failed Payments
If payment becomes overdue or a payment method fails, we may notify you and request updated payment information.
We reserve the right to suspend access to paid services for materially overdue balances after reasonable notice.
Suspension for nonpayment does not eliminate amounts already owed.
16. Setup and Implementation Fees
Unless otherwise stated in a written agreement, setup, implementation, customization, onboarding, and development fees compensate Murdock Operational Solutions for work performed in configuring and building systems.
Once substantial implementation work has begun, these fees may be non-refundable to the extent permitted by law and the applicable client agreement.
Any specific refund guarantee offered to a client must be stated in writing.
17. Cancellation
Cancellation terms may vary depending on the service purchased and will be disclosed in the applicable proposal, service agreement, order form, or other purchase terms.
Unless otherwise agreed in writing, cancellation does not automatically entitle a client to a refund for services already performed, implementation work already completed, usage charges already incurred, or completed billing periods.
Clients remain responsible for outstanding charges incurred before the effective cancellation date.
18. Ownership of Client Materials
Clients retain ownership of materials they provide to Murdock Operational Solutions, subject to any rights necessary for us to provide the services.
You grant us a limited right to access, use, copy, process, transmit, and modify client materials solely as reasonably necessary to provide, maintain, secure, and support the services.
19. Murdock Operational Solutions Intellectual Property
Unless otherwise agreed in writing, Murdock Operational Solutions retains ownership of its pre-existing intellectual property and reusable business assets, including:
Automation frameworks
Templates
Workflows
Prompt structures
System architecture
Methods
Processes
Documentation
Internal tools
Reusable software components
General know-how
A client's payment for services does not transfer ownership of our underlying reusable intellectual property unless a written agreement expressly states otherwise.
Specific deliverables created exclusively for a client may be subject to separate ownership terms in the applicable client agreement.
20. Confidentiality
Each party may receive confidential or proprietary information belonging to the other.
Each party agrees to use reasonable care to protect confidential information and to use it only for purposes connected with the business relationship.
Confidential information does not include information that:
Is publicly available without breach of an obligation
Was lawfully known before disclosure
Is lawfully obtained from another source
Is independently developed without use of confidential information
Information may be disclosed when required by law, subpoena, court order, or lawful government request.
21. Data Security
Murdock Operational Solutions uses reasonable administrative, technical, and organizational safeguards intended to protect information processed through our systems.
However, no internet-based or electronic system can be guaranteed to be completely secure.
Clients are also responsible for protecting their own accounts, passwords, API keys, credentials, devices, and authorized-user access.
Clients should promptly notify us if they reasonably suspect unauthorized access affecting systems we manage.
22. Privacy
Our collection and processing of personal information are governed by our Privacy Policy and, where applicable, separate data-processing agreements.
Clients using our services to process personal information are responsible for maintaining their own privacy notices and complying with privacy laws applicable to their businesses.
23. Availability and Maintenance
We strive to maintain reliable services but do not guarantee uninterrupted or error-free availability.
Services may occasionally be unavailable because of:
Maintenance
Updates
Internet failures
Third-party outages
Telecommunications failures
Cybersecurity incidents
API changes
Events outside our reasonable control
We may modify systems when reasonably necessary to maintain security, functionality, compatibility, or compliance.
24. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE."
MURDOCK OPERATIONAL SOLUTIONS DISCLAIMS WARRANTIES NOT EXPRESSLY PROVIDED IN A WRITTEN AGREEMENT, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT AI OUTPUTS WILL ALWAYS BE ACCURATE OR THAT SERVICES WILL BE COMPLETELY UNINTERRUPTED, ERROR-FREE, OR SUITABLE FOR EVERY BUSINESS PURPOSE.
Nothing in these Terms excludes warranties that cannot legally be excluded.
25. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, MURDOCK OPERATIONAL SOLUTIONS, LLC AND ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO THE SERVICES.
THIS INCLUDES, WHERE PERMITTED BY LAW, DAMAGES RELATING TO:
LOST PROFITS
LOST REVENUE
LOST BUSINESS OPPORTUNITIES
LOST LEADS
LOST DATA
CUSTOMER CLAIMS
BUSINESS INTERRUPTION
THIRD-PARTY PLATFORM FAILURES
AI-GENERATED ERRORS
UNAUTHORIZED OR UNLAWFUL CLIENT USE OF THE SERVICES
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR AGGREGATE LIABILITY ARISING FROM A PARTICULAR SERVICE WILL NOT EXCEED THE AMOUNTS PAID TO MURDOCK OPERATIONAL SOLUTIONS FOR THAT SERVICE DURING THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not permit certain limitations of liability, so portions of this section may not apply in every circumstance.
26. Indemnification
To the extent permitted by law, you agree to defend, indemnify, and hold harmless Murdock Operational Solutions, LLC and its owners, officers, employees, contractors, and agents from third-party claims, damages, liabilities, penalties, losses, and reasonable legal expenses arising from:
Your unlawful use of our services
Your violation of these Terms
Your violation of applicable communication or marketing laws
Your failure to obtain legally required consent
Your customer or lead data
Materials or instructions supplied by you
Your infringement of another person's rights
Your violation of applicable law
This obligation does not apply to the extent a claim results directly from Murdock Operational Solutions' own conduct for which indemnification cannot lawfully be limited.
27. Suspension and Termination
We may suspend or terminate services if:
Required payments remain materially overdue
A client materially violates these Terms
A client uses our services unlawfully
Continued operation creates a material security risk
Continued service would violate law or a third-party platform requirement
A client engages in fraud or abuse
Continuing the relationship becomes legally prohibited
Where reasonably possible and appropriate, we will provide notice and an opportunity to address a curable violation before termination.
28. Governing Law
These Terms are governed by the laws of the State of Illinois, without regard to conflict-of-law principles, except where applicable law requires otherwise.
29. Venue
Unless otherwise required by applicable law or agreed in writing, legal proceedings arising from these Terms or our services shall be brought in a court of competent jurisdiction located in Illinois.
The parties consent to the jurisdiction of such courts to the extent legally permitted.
30. Changes to These Terms
We may update these Terms periodically to reflect changes to our business, technology, services, or legal requirements.
The "Last Updated" date at the beginning of these Terms will indicate when they were most recently revised.
Material changes will be communicated where required by applicable law.
Continued use of the services following the effective date of updated Terms constitutes acceptance where permitted by law.
31. Severability
If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions will remain in effect to the fullest extent permitted by law.
An invalid provision will be interpreted or modified to the minimum extent necessary to make it enforceable where legally permitted.
32. No Waiver
Failure by Murdock Operational Solutions to enforce a provision of these Terms does not constitute a waiver of that provision or any other right.
33. Assignment
You may not assign your rights or obligations under these Terms without our prior written consent.
Murdock Operational Solutions may assign these Terms in connection with a merger, acquisition, restructuring, sale of substantially all assets, or similar business transaction, subject to applicable law.
34. Entire Agreement
These Terms, together with our Privacy Policy and any applicable proposal, order form, statement of work, service agreement, Data Processing Agreement, or other written agreement, constitute the agreement governing the applicable services.
Where a separately signed client agreement conflicts with these general Terms, the separately signed agreement will control regarding the conflicting provision.
35. Electronic Communications
You agree that contracts, notices, disclosures, invoices, and other communications may be provided electronically where permitted by law.
Electronic communications may satisfy legal requirements that communications be in writing.
36. Contact Information
Questions regarding these Terms may be directed to:
Murdock Operational Solutions, LLC
Chicago, Illinois, United States
Email: [email protected]