Privacy Policy
Privacy Policy
Murdock Operational Solutions, LLC
Effective Date: August 14, 2026
Last Updated: August 14, 2026
Murdock Operational Solutions, LLC ("Murdock Operational Solutions," "we," "us," or "our") respects your privacy and is committed to protecting the personal information we collect and process.
This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, contact us, use our services, interact with artificial intelligence ("AI") systems operated or configured by us, or otherwise interact with Murdock Operational Solutions.
Our services include AI voice agents, AI SMS and text agents, website chatbots and widgets, appointment-booking systems, lead follow-up and reactivation systems, CRM automations, review and reputation automations, email automations, and custom AI systems.
This Privacy Policy also explains the choices and privacy rights that may be available to you.
1. Information We Collect
The information we collect depends on how you interact with us, our Website, our clients, and the AI systems we provide.
Information You Provide Directly
We may collect information that you voluntarily provide to us, including:
Name
Email address
Telephone number
Business or company information
Mailing or service address
Information submitted through contact forms
Appointment or scheduling information
Communications with us
Customer service requests
Information provided during sales or consultation calls
Information submitted through AI-powered chatbots, voice agents, SMS systems, or other automated systems
Billing and transaction information
Other information you choose to provide
AI Interaction and Conversation Data
When you interact with an AI-powered system operated, configured, or supported by Murdock Operational Solutions, we or our clients may process information including:
Voice communications
Call recordings, where permitted by law and appropriate notice or consent has been provided
Call transcripts
SMS and text-message conversations
Website chatbot conversations
Email communications
User prompts and responses
Appointment requests
Questions and customer-service inquiries
Lead qualification information
Customer preferences
Interaction history
CRM records
Information voluntarily provided during conversations
AI systems may analyze the content of these interactions to understand requests, generate responses, schedule appointments, qualify leads, provide customer support, or perform other functions requested by our clients.
Client Customer and Lead Information
Our business clients may provide us with personal information concerning their customers, prospective customers, or leads so that we can provide our services.
This information may include:
Names
Telephone numbers
Email addresses
Physical addresses
Appointment information
Lead and customer history
CRM information
Communication history
Call recordings and transcripts
SMS conversations
Chat conversations
Customer inquiries
Service interests
Other information necessary to perform services for our clients
In many circumstances, our business client determines why and how this information is processed, and Murdock Operational Solutions processes the information on the client's behalf.
If your information was provided to us by one of our clients, you may also need to review that client's privacy policy for information about its privacy practices.
Payment Information
When payments are made for our services, payment information may be processed through third-party payment processors.
We do not intend to directly store complete credit or debit card numbers when payments can instead be securely processed by an authorized payment provider.
Information Collected Automatically
When you visit our Website or interact with our online services, certain technical information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Pages visited
Date and time of access
Referring pages or websites
General location derived from an IP address
Website activity and interaction information
Cookie and similar technology identifiers
We may use cookies and similar technologies to operate the Website, understand Website usage, maintain security, remember preferences, and improve our services.
2. How We Use Your Information
We may use personal information to:
Provide and operate our services
Respond to inquiries
Communicate with prospective and existing clients
Operate AI voice, SMS, chatbot, and email systems
Schedule and manage appointments
Follow up with leads
Reactivate previous leads where permitted
Provide customer service
Automate business communications and workflows
Maintain CRM records
Process transactions and payments
Develop and improve our systems and services
Monitor system quality and performance
Troubleshoot technical problems
Prevent fraud, abuse, and security incidents
Maintain business and accounting records
Comply with legal obligations
Enforce our agreements
Protect our rights and the rights of our clients and users
Send marketing communications where permitted by applicable law
We will seek consent where consent is required by applicable law.
3. Artificial Intelligence and Automated Systems
Murdock Operational Solutions specializes in AI-powered business automation.
Our systems may use AI to understand communications, generate responses, answer questions, route inquiries, qualify leads, conduct follow-up communications, assist with appointment scheduling, summarize conversations, update CRM systems, and perform related business functions.
AI-Generated Responses
AI-generated responses are produced automatically and may occasionally contain inaccurate, incomplete, or inappropriate information.
Our AI systems are designed to assist businesses with communications and operational processes and should not be relied upon to provide legal, medical, financial, emergency, or other professional advice unless specifically designed, reviewed, and lawfully implemented for such purposes.
Human Involvement
Depending on the system and client configuration, communications may be handled entirely by an automated system, escalated to a human representative, or reviewed by authorized personnel.
Automated Decision-Making
Our general AI automation services are not intended to independently make legally or similarly significant decisions concerning individuals, such as decisions regarding employment, credit, housing, insurance, healthcare eligibility, or other high-impact matters.
If a particular client implementation involves automated decision-making subject to additional legal requirements, additional disclosures, safeguards, consent mechanisms, or agreements may be required.
4. AI Model Training and Service Improvement
Conversation data and user interactions may be analyzed as necessary to operate, test, troubleshoot, secure, and improve the AI systems and services we provide.
Where appropriate, we may use aggregated or de-identified information to evaluate performance and improve our services.
We do not intend to use personal information processed solely on behalf of a client to independently train proprietary general-purpose AI models unless such processing is authorized by the client and permitted under applicable law.
Third-party AI providers may process information according to their applicable agreements, data-processing terms, privacy policies, and configuration settings.
Because different AI providers offer different data-retention and model-training controls, the specific treatment of information by a third-party AI provider may depend on the service and account configuration being used.
5. Voice Calls and Call Recordings
Our AI voice systems may make, receive, transcribe, analyze, or record telephone calls on behalf of our clients.
Where required by applicable law, callers will be provided with appropriate notice and/or consent will be obtained before a call is recorded.
Call recordings and transcripts may be used to:
Provide requested services
Document communications
Schedule appointments
Improve customer service
Evaluate system performance
Maintain business records
Resolve disputes
Improve AI workflows and responses
Clients using our systems are responsible for ensuring that their use of voice agents, recordings, outbound communications, and customer information complies with laws applicable to their business and recipients.
6. SMS, Email, and Automated Communications
Our systems may facilitate SMS, telephone, and email communications on behalf of Murdock Operational Solutions or our clients.
Where required by law, marketing communications will be sent only with appropriate consent or another lawful basis.
Recipients may opt out of certain communications using the method provided in the communication. For example, recipients of applicable automated marketing text messages may be able to reply STOP to request that further marketing text messages cease.
Transactional, service-related, security, or legally required communications may still be sent where permitted by law.
Consent to receive marketing communications is not intended to be a condition of purchasing goods or services unless otherwise clearly disclosed and legally permitted.
7. How We Share Information
We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.
These parties may include:
AI technology providers
Cloud-hosting providers
CRM providers
Telecommunications providers
SMS and telephone service providers
Email service providers
Payment processors
Analytics providers
Scheduling providers
Professional advisers
Contractors and service providers
Business clients on whose behalf we process information
Government authorities where legally required
Our current or anticipated technology providers may include services such as GoHighLevel, OpenAI, xAI/Grok, and Twilio, among other technology vendors.
The specific providers used for a particular client may vary depending on the system we build and the client's requirements.
We may also disclose information where reasonably necessary to:
Comply with applicable law
Respond to subpoenas, court orders, or lawful government requests
Investigate fraud or security incidents
Protect our legal rights
Protect the safety or rights of individuals
Enforce our agreements
8. Sale and Sharing of Personal Information
Murdock Operational Solutions does not sell personal information for monetary consideration as part of its ordinary business practices.
We also do not intend to share personal information for cross-context behavioral advertising as those terms may be defined under applicable privacy laws unless we provide any notices and opt-out mechanisms required by law.
If our practices change, this Privacy Policy will be updated and applicable privacy choices will be provided.
9. Cookies and Similar Technologies
Our Website and technology providers may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to:
Enable Website functionality
Maintain Website security
Remember preferences
Measure Website traffic
Understand how visitors use our Website
Improve Website performance
Support analytics
Measure marketing performance
You may be able to control certain cookies through your browser settings or any cookie-management tools we make available.
Disabling certain cookies may affect Website functionality.
10. Third-Party Services
We rely on third-party technology providers to operate portions of our business and AI infrastructure.
These providers may process personal information on our behalf or, in certain circumstances, under their own privacy terms.
Third-party services may include AI model providers, CRM platforms, cloud infrastructure, telecommunications providers, payment processors, scheduling systems, analytics tools, and automation platforms.
We encourage users to review the privacy policies of relevant third-party providers when appropriate.
We are not responsible for the independent privacy practices of third parties acting outside our instructions or outside their role as our service providers.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining business records, resolving disputes, protecting against fraud, and satisfying legal, accounting, and contractual obligations.
Retention periods may vary depending on the type of information and the client's requirements.
Unless a different period is required by law, contract, or legitimate business need, we generally seek to apply the following guidelines:
Website inquiries and prospective-client information: up to 24 months after the most recent meaningful interaction
Client account information: for the duration of the client relationship and a reasonable period afterward
AI conversations and transcripts: for as long as reasonably necessary to provide, monitor, troubleshoot, or improve the applicable service
Call recordings: retained only for a reasonable operational or contractual period
Client-provided lead and customer information: according to client instructions and applicable agreements
Billing and transaction records: for the period necessary to satisfy applicable accounting, tax, and legal obligations
We may delete, anonymize, or aggregate information when it is no longer reasonably necessary.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
Depending on the systems involved, safeguards may include:
Encryption in transit
HTTPS/SSL
Password-protected systems
Multi-factor authentication where available
Access controls
Restricted access to client information
Reputable cloud and technology providers
System monitoring
Security updates
Vendor security controls
Data minimization
No method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.
13. International Data Transfers
Some of our technology providers may operate infrastructure, personnel, or servers in multiple countries.
As a result, information may be processed or stored outside the state, province, or country in which it was originally collected.
Where applicable law requires safeguards for international transfers of personal information, we and/or our service providers will use appropriate mechanisms intended to protect the information.
14. Your Privacy Rights
Depending on where you live and the laws applicable to our processing, you may have rights concerning your personal information.
These rights may include the right to:
Request access to personal information
Request information about how personal information is processed
Request correction of inaccurate information
Request deletion of personal information
Request a portable copy of certain information
Object to or restrict certain processing
Withdraw consent where processing relies on consent
Opt out of certain marketing communications
Opt out of certain sales or sharing of personal information
Limit certain uses of sensitive personal information where applicable
Appeal certain privacy-request decisions where required by applicable state law
Lodge a complaint with an applicable data-protection authority
Exercise privacy rights without unlawful discrimination
These rights are not absolute and may be subject to legal exceptions.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
If we process your information solely on behalf of one of our clients, we may direct your request to that client because the client controls the relevant information.
15. California Privacy Rights
If California privacy law applies to our processing of your personal information, California residents may have additional rights, including rights to know, access, correct, and delete certain personal information and to opt out of certain sales or sharing of personal information.
Murdock Operational Solutions does not currently sell personal information for monetary consideration as part of its ordinary business practices.
Where legally required, we will honor applicable opt-out preference signals, including recognized browser-based preference mechanisms.
We will not unlawfully discriminate against individuals for exercising applicable privacy rights.
The categories of personal information we may collect are described in Section 1, the purposes for which we use information are described in Section 2, and the categories of recipients to whom information may be disclosed are described in Section 7.
16. European Economic Area and United Kingdom Privacy Rights
Where the General Data Protection Regulation ("GDPR"), UK GDPR, or similar privacy legislation applies, we process personal information only where we have an appropriate legal basis.
Depending on the circumstances, our legal bases may include:
Performance of a contract
Steps requested before entering into a contract
Legitimate business interests
Compliance with legal obligations
Consent
Where we rely on legitimate interests, we seek to balance those interests against the rights and interests of affected individuals.
Where processing is based on consent, consent may generally be withdrawn at any time without affecting processing that lawfully occurred before withdrawal.
Individuals covered by applicable European privacy laws may have rights including access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with an appropriate supervisory authority.
17. Client Data and Our Role as a Service Provider
An important part of our business involves processing information on behalf of our business clients.
For example, an HVAC company, plumbing company, or other service business may provide customer and lead information to an AI system configured by Murdock Operational Solutions.
In these circumstances, the client generally determines:
Why customer information is processed
Which customers or leads are contacted
What information is entered into the system
What communications should occur
How long information should be maintained, subject to applicable agreements and technical limitations
Murdock Operational Solutions generally processes this information to provide services requested by the client.
Where applicable, the client may act as the "controller" or "business," and Murdock Operational Solutions may act as a "processor," "service provider," or similar role under applicable privacy law.
Our clients remain responsible for their own legal obligations regarding the personal information they collect and provide to our systems.
18. Sensitive and High-Risk Information
Our general services are not designed to collect highly sensitive information unless such information is necessary for a specific authorized implementation.
Users should not intentionally provide Social Security numbers, government identification numbers, account passwords, medical records, precise financial-account credentials, or other highly sensitive information through general-purpose AI systems unless specifically requested through an appropriate secure process.
Clients should consult Murdock Operational Solutions before using our systems to process regulated or highly sensitive categories of information.
19. Children's Privacy
Our Website and services are intended for businesses and adults and are not directed toward children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our Website for our own purposes.
If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.
Parents or legal guardians who believe a child has provided personal information to us may contact us using the information below.
20. Third-Party Websites
Our Website, AI systems, or communications may contain links to websites or services operated by third parties.
We do not control those third parties and are not responsible for their independent privacy practices.
We encourage you to review the applicable privacy policies before providing personal information to third-party services.
21. Business Transfers
If Murdock Operational Solutions is involved in a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
22. Legal Requirements
We may retain, use, or disclose information when we reasonably believe doing so is necessary to:
Comply with applicable laws and regulations
Respond to lawful government requests
Comply with subpoenas or court orders
Establish, exercise, or defend legal claims
Investigate suspected fraud or unlawful activity
Protect our systems, clients, users, or others
23. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If required by applicable law, we will provide additional notice of material changes.
We encourage you to review this Privacy Policy periodically.
24. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, or if you would like to exercise an applicable privacy right, contact:
Murdock Operational Solutions, LLC
Chicago, Illinois, United States
Email: [email protected]
For privacy-related requests, please include "Privacy Request" in the subject line.
We may request additional information when reasonably necessary to verify your identity and protect personal information from unauthorized disclosure.